On Wednesday in Da Nang, representatives from around 100 businesses in the central region attended a workshop entitled “The Role of National Brand Names in the Context of Intensive and Extensive International Integration”. 

The event was jointly organised by the municipal Department of Industry and Trade, and the Trade Promotion Agency of the Ministry of Industry and Trade.

The workshop in progress (Photo: baocongthuong.com.vn)

Participants were given useful information about the important role of national brand names, and how to develop their own brand names in their localities, and at national level. 

Also at the event, domestic economic experts said that central regional businesses were not paying enough attention to building their national brands in the context of the current harsh domestic and international competitive markets.

Participating businesses and business associations registered to take part in the “National Brand Names” programme launched by the Ministry of Industry and Trade.  The purpose was to help participants to enjoy even more benefits from the protection, development and promotion of their national brand names.